Google Ads
Paying customers,
not just traffic.
A campaign that is set up once and left alone burns budget. I build it properly and keep tuning it, so you pay for enquiries, not empty clicks.
Start small and measure. Enquiries count, not clicks, and you see the numbers yourself.
How it goes
- 01
Strategy and setup
Real keyword research, campaigns structured around what you actually sell, ads written to match what people are searching for.
- 02
Conversion tracking
Calls, forms and bookings are counted as results before any budget is spent.
- 03
Ongoing optimisation
Bids, keywords and ad copy adjusted based on what's actually converting, poor-quality traffic excluded as it shows up.
What's included
- Keyword research
- What your customers actually search for, and what it costs to be found for it.
- Campaign setup
- Campaigns and ad groups built around your services, locations and budget, not one big pile of keywords.
- Ad copy
- Headlines and descriptions written to match search intent, tested against each other.
- Conversion tracking
- Calls, form submissions and bookings tracked properly, so you know what an enquiry actually cost.
- Ongoing optimisation
- Bids, keywords and targeting adjusted weekly based on real results, not left running unattended.
- Monthly reporting
- Spend, enquiries and cost per enquiry, in plain numbers.
Ready to start small?
Tell me your budget and what counts as a result for you, and I'll tell you honestly whether Google Ads makes sense yet.